Media outreach guides

Start with the story, research current coverage, record the reason each journalist belongs, and remove weak contacts before sending.

Search from the story outward, then verify each journalist through recent work and current first-party profiles.

Follow up when you can improve the editorial decision. Add evidence, access, or a timing update instead of asking whether the first email was seen.

Deliverability starts with domain authentication and list quality. Sending software cannot compensate for irrelevant contacts or a damaged sender reputation.

Give the journalist enough information to judge the story quickly: what changed, why it matters now, what proves it, and what access you can provide.

Use each example as a decision structure. Replace every placeholder with verified evidence and a reason the story fits the recipient.

Separate list quality, message delivery, journalist response, earned coverage, and business outcomes so each metric leads to the right decision.