Affordable outreach.
Built for PR teams.

Bring the media list your team trusts. Send personalized pitches from each teammate’s own email, track opens and replies, and coordinate follow-ups for $25 per month.

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No credit card required · Trusted by PR teams for 10+ years

PitchFriendly workflow example data

to: {{email}}
subject: ~~Quick question~~ Lumen raises $12M to end invoice fraud

Hi {{first_name}} — loved your piece on {{recent_article}}. Lumen just closed a $12M Series A to…

Tue 9:04 AM Sends from your Gmail

Lumen — Series A launch 42 reporters
Maya ChenThe Daily Ledger	fintech	Replied
Devon ParkMorning Circuit	startups	Opened
Priya NatarajanThe Current	venture	Sent

“Lumen raises $12M to end invoice fraud”
The Daily Ledger · Fri 9:42 AM · clipped

One pitch, from list to follow-up

8:36 AM
Import the client’s list Bring a researched CSV or XLSX file from your team, client, or preferred data source.
8:51 AM
Personalize with merge fields Merge fields fill in each reporter’s name, outlet, and recent coverage before the pitch goes out.
9:04 AM
Send from your own inbox Gmail, Outlook, or custom SMTP. Threading stays intact and replies land where you already work.
9:12 AM
Watch opens and replies land Statuses record open and reply signals so the team can review what happened before following up.
Thu
Follow up by segment Opened-but-quiet gets a different note than never-opened. Two clicks.
Fri
Clip the coverage Show the client exactly what was pitched and what landed.

Pitch faster and easier

Mail merge. Import CSV or XLSX files, fill press list data into your pitches, and personalize any of them before sending.

Scheduled sends. Queue pitches to go out at the time you pick, including staggered delivery.

AI drafting. Get subject line suggestions and alternate drafts based on your pitch.

Scheduling a staggered pitch send with per-reporter personalized emails — scheduled sendmerge fields · stagger

Pitching intelligence

Open signals. Pixel tracking records an open when the message image loads. Privacy tools and image blocking can affect the result.

Status overview. Sent, read, and replied counts for every pitch, at a glance.

Segments. Select reporters by status and send a follow-up matched to it.

Pitch status overview showing awaiting reply, reply received, and activity stats — status overviewsent · read · replied

Team intelligence

Shared replies. The whole team sees every reply, so coverage continues when someone is out.

Collision detection. Real-time alerts flag when a teammate already pitched a reporter, with who and when.

One activity view. Track pitching across clients and campaigns; see who is pitching what.

Team overview with per-member pitching activity and recent replies — team overviewactivity · collision alerts

Supplemental reporter research

Use it for leads. Built-in reporter records and article history can give your research a starting point.

Expect gaps. Coverage, affiliations, and contact details are incomplete and vary by reporter and market.

Verify before sending. Check current work, outlet, and contact details outside PitchFriendly before adding a lead to outreach.

Reporter database with outlets, filters, and contact details — reporter databasebeats · validation scores

AI drafting and discovery

Writing help. Suggestions for subject lines, phrasing, and pitch readability.

Search assistance. Explore related reporter and coverage leads when your existing research needs another path.

Your call. AI supplies ideas and classification. You decide what gets sent and to whom.

PitchAssist generating subject line suggestions beside the pitch template editor — pitch assistsuggestions · your call

Bring the media lists your team already trusts.

PitchFriendly is strongest after the research. Import CSV or XLSX files, keep lists portable, and connect each contact to personalized outreach and team activity.

^$25/month

Transparent self-serve pricing

Pro includes three team members. Each additional member is $10/month. The free trial runs a full pitch with a real client, no credit card.

No sales calls, no annual contracts, no “contact us for pricing.” See the full breakdown.

Send your first pitch this morning

Connect your inbox, import a list, and send. Setup is self-serve and takes minutes.

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