Pitch faster.
Land more coverage.

Send pitches from your own email, track opens and replies, and collaborate with your team. An assistive reporter database and AI tools speed up the work, without the enterprise bloat.

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No credit card required · Trusted by PR teams for 10+ years

PitchFriendly workflow example data

to: {{email}}
subject: ~~Quick question~~ Lumen raises $12M to end invoice fraud

Hi {{first_name}} — loved your piece on {{recent_article}}. Lumen just closed a $12M Series A to…

Tue 9:04 AM Sends from your Gmail

Lumen — Series A launch 42 reporters
Maya ChenThe Daily Ledger	fintech	Replied
Devon ParkMorning Circuit	startups	Opened
Priya NatarajanThe Current	venture	Sent

“Lumen raises $12M to end invoice fraud”
The Daily Ledger · Fri 9:42 AM · clipped

One pitch, from list to coverage

8:36 AM
Import the client’s list CSV or XLSX, mapped in a minute. Or build one from the reporter database.
8:51 AM
Personalize with merge fields Merge fields fill in each reporter’s name, outlet, and recent coverage before the pitch goes out.
9:04 AM
Send from your own inbox Gmail, Outlook, or custom SMTP. Threading stays intact and replies land where you already work.
9:12 AM
Watch opens and replies land Statuses update as reporters open and reply, so you know exactly who saw the pitch.
Thu
Follow up by segment Opened-but-quiet gets a different note than never-opened. Two clicks.
Fri
Clip the coverage Show the client exactly what was pitched and what landed.

Pitch faster and easier

Mail merge. Import CSV or XLSX files, fill press list data into your pitches, and personalize any of them before sending.

Scheduled sends. Queue pitches to go out at the time you pick, including staggered delivery.

AI drafting. Get subject line suggestions and alternate drafts based on your pitch.

Scheduling a staggered pitch send with per-reporter personalized emails — scheduled sendmerge fields · stagger

Pitching intelligence

Read receipts. Pixel tracking shows who opened each pitch.

Status overview. Sent, read, and replied counts for every pitch, at a glance.

Segments. Select reporters by status and send a follow-up matched to it.

Pitch status overview showing awaiting reply, reply received, and activity stats — status overviewsent · read · replied

Team intelligence

Shared replies. The whole team sees every reply, so coverage continues when someone is out.

Collision detection. Real-time alerts flag when a teammate already pitched a reporter, with who and when.

One activity view. Track pitching across clients and campaigns; see who is pitching what.

Team overview with per-member pitching activity and recent replies — team overviewactivity · collision alerts

Reporter discovery

10+ years of data. Reporter and publication records built up through RSS ingestion, scraping, and user contributions.

Article history. Beats, affiliations, and past coverage sit on each profile, so you can judge fit before pitching.

Email validation. Multi-tier scoring rates every address, so lists stay deliverable.

Reporter database with outlets, filters, and contact details — reporter databasebeats · validation scores

AI drafting and discovery

Writing help. Suggestions for subject lines, phrasing, and pitch readability.

Semantic search. Find related reporters and coverage that keyword search misses.

Your call. AI supplies ideas and classification. You decide what gets sent and to whom.

PitchAssist generating subject line suggestions beside the pitch template editor — pitch assistsuggestions · your call

A working database of 350,000+ reporters and 100,000+ publications, ten years deep.

Continuously enriched with beats, articles, and validated emails. Built as a starting point for your own research; validation scores show which contacts to trust.

^$25/month

Transparent self-serve pricing

Pro includes three team members. Each additional member is $10/month. The free trial runs a full pitch with a real client, no credit card.

No sales calls, no annual contracts, no “contact us for pricing.” See the full breakdown.

Send your first pitch this morning

Connect your inbox, import a list, and send. Setup is self-serve and takes minutes.

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