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Data quality and validation

Use duplicate detection, email validation, and continuous enrichment to keep your working data useful.

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Reporter profile showing an invalid email and contact validation context
Contact validation clear status before send
Automatic
Duplicate detection
Scored
Email confidence
Ongoing
RSS and activity enrichment

Clean data, more reliable outreach

Duplicate detection and merge tools keep lists clean. Multi-tier email validation adds confidence before a send.

Activity-driven enrichment and RSS ingestion improve records over time.

  1. 01
    Detect

    Identify duplicate reporters, publications, and contact records.

  2. 02
    Validate

    Check DNS, MX, and deliverability signals and return a confidence score.

  3. 03
    Merge

    Combine duplicate records while preserving useful history and notes.

  4. 04
    Re-check

    Re-validate contact details as lists and campaigns evolve.

  5. 05
    Enrich

    Add fresh profile, publication, article, and activity context over time.

Data that gets better with use

Quality work stays visible instead of getting buried in a static export.

  • DeduplicationAutomatic detection, merge tools, and history preservation.
  • Email validationDNS and MX checks, deliverability validation, and confidence scores.
  • Bounce handlingCarry send failures back into contact status and future list decisions.
  • Re-validationRun later checks to maintain contact accuracy.
  • Continuous enrichmentUse RSS, profile, and activity data to improve records over time.

Your database gets better with every use.

Validation scores show which contacts to trust, while enrichment keeps adding the context needed for research.

Build cleaner media lists

Start with validation and keep the useful history attached. No credit card required.

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Trusted by PR teams for 10+ years