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Media list cleanup and validation signals

Clean the lists your team imports with duplicate detection, merge tools, bounce history, and email checks. These signals support review; they do not certify that a contact is current.

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Reporter profile showing an invalid email and contact validation context
Contact validation clear status before send
Automatic
Duplicate detection
Scored
Email confidence
Recorded
Bounces and contact corrections

Clean data, more reliable outreach

Duplicate detection and merge tools help clean imported lists. Email checks add evidence for a manual decision before a send.

No automated check can confirm that a reporter still covers the topic, works at the listed outlet, or wants a pitch at the listed address.

  1. 01
    Detect

    Identify duplicate reporters, publications, and contact records.

  2. 02
    Validate

    Check DNS, MX, and deliverability signals and return a confidence score.

  3. 03
    Merge

    Combine duplicate records while preserving useful history and notes.

  4. 04
    Re-check

    Re-validate contact details as lists and campaigns evolve.

  5. 05
    Record

    Keep bounces, manual corrections, notes, and outreach history with the contact.

Data that gets better with use

Quality work stays visible instead of getting buried in a static export.

  • DeduplicationAutomatic detection, merge tools, and history preservation.
  • Email checksDNS, MX, mailbox, and other technical signals summarized in a confidence score.
  • Bounce handlingCarry send failures back into contact status and future list decisions.
  • Re-checksRun later checks to surface new technical failures or confidence changes.
  • Manual correctionsPreserve team updates, notes, and selected contact details with the working record.

Validation is a signal, not a guarantee.

Confirm the reporter, current outlet, recent work, and preferred contact route before sending. PitchFriendly keeps your team's corrections and outreach history attached afterward.

Practical resources

Bring a list and clean up the workflow

Import a researched list, review contact signals, and keep useful history attached. No credit card required.

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