Use case — Launches & Funding News

Coordinate launch-day outreach from one dashboard.

Create separate lists for exclusives and embargoes. Schedule sends for different time zones. Track opens and replies in real time. All while sending from your own email account.

Start Free — No credit card
Extensive
Reporter database
Real-time
Open & reply tracking
Multi-zone
Time zone scheduling

Multiple Press Lists, One Dashboard

Keep exclusives, embargoes, and general announcement reporters separate. Import your go-to reporters from CSV/XLSX and track activity per list.

See which lists are performing without mixing metrics. Activity history shows if someone's already been contacted—no accidental overlaps.

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Compose pitches with reporter context

How PitchFriendly Handles Launch Complexity

  • Multiple Press Lists, One Dashboard
    Create distinct lists for exclusives, embargoes, and general announcements. No accidental overlaps.
  • Scheduling That Actually Works
    Set exclusives for 5am, embargoes for 6am, general for 6:15am. Schedule by time zone from your email.
  • Real-Time Tracking Without Tab-Switching
    Single dashboard view for opens and replies across all lists. Filter when responses matter most.
  • Search & Discovery for Launch Contexts
    See who recently covered similar announcements. Find reporters by beat, funding stage, or product category.
  • Export for Stakeholder Reporting
    Download CSV of all activity for board updates. Email threading preserved for quick responses.

What PitchFriendly Actually Does

All the tools you need for coordinated launch outreach.

List Management
  • Import existing media lists (CSV/XLSX)
  • Create unlimited press lists with custom names
  • Share lists with team members (with permissions)
Email Capabilities
  • Send from your connected email account
  • Schedule sends for specific dates/times
  • Use mail-merge fields for personalization
Tracking & Analytics
  • View opens and replies in real time
  • See activity by press list
  • Export reports for stakeholders
Reporter Database
  • Search thousands of reporters and publications
  • View article history for context
  • Email validation with confidence scores

Your Launch Day Workflow

From preparation to post-launch follow-up

1

Prepare lists

Import contacts, create exclusive/embargo/general lists

2

Schedule sends

Set time zones, exclusives at 5am, embargoes at 6am

3

Track in real-time

Monitor opens, replies, and engagement live

4

Export & report

Download activity for stakeholder updates

Common Launch Scenarios

Funding Rounds
Series A, B, C announcements
Product Launches
New features & releases
Partnerships
Strategic collaborations
M&A News
Acquisitions & mergers

Why This Beats Your Current Approach

Stop juggling spreadsheets, BCCs, and alarm clocks

vs. Gmail BCC
  • Actual tracking (not just hoping they received it)
  • Scheduled sends (not setting 5am alarms)
  • Press list organization (not searching through contacts)
  • No sender reputation damage from mass BCCs
vs. Mailchimp/Email Marketing
  • Sends from YOUR email (not marketing@company.com)
  • Built for PR workflows (not newsletters)
  • Reporter-specific features (beats, publications, history)
  • Preserves email threading for replies
vs. Enterprise PR Databases
  • Actually affordable (from $25/month vs $15K+/year)
  • No sales consultation required
  • Modern interface that doesn't require training
  • Integration with email you already use
vs. Spreadsheets + Manual
  • Automated tracking (no "did they reply?" columns)
  • Scheduled sends (no manual copy-paste at 6am)
  • Validation before sending (catch bounces first)
  • Team visibility (everyone sees the same data)

Real Launch Day Questions

Here's what PR pros actually ask about launch coordination:

What if my exclusive falls through at 5:45am?
Real-time tracking shows who else is engaging. Pivot to your backup who's already asking questions or showing interest.
Can I manage different embargoes for different time zones?
Yes. Set 6am PT for West Coast, 9am ET for East Coast, 2pm GMT for Europe—all scheduled in advance.
How do I know which reporters are actually interested?
Look for quick replies and follow-up questions. Real engagement shows in responses, not just opens.
What if a competitor announces the same day?
Article history shows which reporters just covered similar news. Pivot to those still available.
Can I track performance across different press lists?
Yes. Create separate lists for exclusives, embargoes, and general. Track opens and replies for each.
Does this work for embargoed product reviews?
Yes. Send products, track who's received them, schedule embargo lifts, manage NDA confirmations—all in one place.

Ready to simplify launch day?

Start coordinating your announcements from one dashboard—no credit card required.

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Used by PR teams managing launches, funding rounds, and major announcements