Search & discovery
Search thousands of reporters by keyword or topic, view recent articles, and filter by publication type or geography.
Organize ongoing thought leadership outreach.
Search for reporters by beat and recent coverage. Build targeted lists for different expertise areas. Track your outreach history to avoid over-pitching. All from one organized dashboard.
No credit card required.
- Semantic
- AI-powered search
- 10+ yrs
- Article history
- Unlimited
- Expert lists
Know the last contact before the next idea
Activity context shows when reporters were last contacted, what the message was about, and how they responded. Track cycles to time outreach thoughtfully.
Dashboards show opens, replies, and engagement by timeframe, while the underlying reporter history stays available to the team.
Find beat‑specific reporters
Use semantic search to find reporters writing about “AI ethics,” “supply chain innovation,” or any specific topic. See what each reporter has covered recently to gauge interest.
Know which outlets cover your expert's topics and filter reporters by their coverage areas for precision targeting.
Your thought leadership workflow
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Beat
Research beats
Search topics, view coverage history, and identify opportunities.
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Expert
Build expert lists
Organize by executive, topic, or expertise area.
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Idea
Pitch strategically
Use templates, personalize, and avoid over-pitching.
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History
Track and optimize
Monitor responses, refine the approach, and build relationships.
Support every expert without losing the history
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Reporter
Find beat-specific reporters
Semantic search for topics, article history, publication context, and beat identification.
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Expert
Maintain expert-specific lists
Keep separate lists for each executive, organize by topic, import CSV/XLSX, and share with approval.
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Contact
Track without over-pitching
Review activity and message history per reporter, track responses, and export planning data.
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Format
Use templates for each format
Save templates for bylines, expert commentary, and trend responses, with personalization fields and scheduling.
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Team
Coordinate the team
See who contacted which reporters, share lists with permissions, and monitor team activity.
The tools for strategic thought leadership campaigns
List organization
Create unlimited named press lists, tag by expert, topic, or campaign, and import or export CSV/XLSX.
Outreach management
Send from your connected email account, schedule for optimal timing, and personalize with merge fields.
Activity tracking
See full history per reporter, track the last contact date and context, and export reports for review.
Stop losing track of relationships and opportunities
Versus spreadsheet tracking
Automatic activity logging, real-time tracking, search, and team visibility without version-control issues.
Versus personal email and notes
Centralized history, team collaboration, template management, analytics, and reporting.
Versus a generic CRM
Reporter beats and articles, a PR workflow instead of a sales pipeline, pricing below $100+/user/month, and no implementation consultants.
Versus enterprise PR databases
From $25/month, your own email integration, a system simple enough to use daily, and no annual contracts or minimums.
Manage expert visibility with context
Can I find reporters covering specific themes or trends?
Yes. Use semantic search and beat tracking to identify writers covering industries, topics, or trends you care about.
How do I avoid over-pitching the same reporters?
Activity context shows when reporters were last contacted; track cycles to time outreach thoughtfully.
Can I track outreach performance over time?
Yes. Dashboards show opens, replies, and engagement by timeframe.
Is the database good for thought leadership targeting?
Yes. Article history, beats, and semantic search help you find the right reporters; validation improves deliverability.
Do I need a massive database for thought leadership?
No. Use our assistive database and enrichment to accelerate building high-signal, beat-specific lists.
Can different executives have their own lists?
Yes. Create and maintain separate lists for each expert with their specific beats and relationships.
Ready to elevate your thought leadership?
Start building strategic media relationships today—no credit card required.
Used by PR teams managing executive visibility and expert positioning