Supplemental search
Generate possible reporter leads when needed. Coverage and contact data are incomplete, so verify every result independently.
Organize ongoing thought leadership outreach.
Import researched lists for each expertise area, pitch from your own inbox, and track team outreach history to avoid over-pitching. Built-in reporter search is supplemental and incomplete.
No credit card required.
- $25/mo
- Pro includes three team members
- CSV · XLSX
- Import researched media lists
- Unlimited
- Expert lists
Know the last contact before the next idea
Activity context shows when reporters were last contacted, what the message was about, and how they responded. Track cycles to time outreach thoughtfully.
Dashboards show opens, replies, and engagement by timeframe, while the underlying reporter history stays available to the team.
Treat built-in search as a lead source
Built-in search can suggest reporters associated with a topic, but profiles, coverage, affiliations, and contact details may be incomplete or stale.
Confirm the fit through recent bylines, publication pages, and first-party contact routes before adding anyone to an expert list.
Your thought leadership workflow
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Beat
Research beats
Review recent bylines and first-party profiles, then record the verified contacts.
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Expert
Build expert lists
Organize by executive, topic, or expertise area.
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Idea
Pitch strategically
Use templates, personalize, and avoid over-pitching.
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History
Track and optimize
Monitor responses, refine the approach, and build relationships.
Support every expert without losing the history
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Reporter
Verify beat-specific reporters
Use current bylines, publication context, and first-party profiles to confirm every contact.
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Expert
Maintain expert-specific lists
Keep separate lists for each executive, organize by topic, import CSV/XLSX, and share with approval.
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Contact
Track without over-pitching
Review activity and message history per reporter, track responses, and export planning data.
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Format
Use templates for each format
Save templates for bylines, expert commentary, and trend responses, with personalization fields and scheduling.
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Team
Coordinate the team
See who contacted which reporters, share lists with permissions, and monitor team activity.
The tools for strategic thought leadership campaigns
List organization
Create unlimited named press lists, tag by expert, topic, or campaign, and import or export CSV/XLSX.
Outreach management
Send from your connected email account, schedule for optimal timing, and personalize with merge fields.
Activity tracking
See full history per reporter, track the last contact date and context, and export reports for review.
Stop losing track of relationships and opportunities
Versus spreadsheet tracking
Automatic activity logging, real-time tracking, search, and team visibility without version-control issues.
Versus personal email and notes
Centralized history, team collaboration, template management, analytics, and reporting.
Versus a generic CRM
Expert-specific lists, PR outreach history instead of a sales pipeline, transparent pricing, and no implementation consultants.
Versus enterprise PR databases
From $25/month, your own email integration, a system simple enough to use daily, and no annual contracts or minimums.
Manage expert visibility with context
Can I find reporters covering specific themes or trends?
Built-in search may suggest leads, but results are incomplete. Confirm each reporter through recent work and current first-party profiles before outreach.
How do I avoid over-pitching the same reporters?
Activity context shows when reporters were last contacted; track cycles to time outreach thoughtfully.
Can I track outreach performance over time?
Yes. Dashboards show opens, replies, and engagement by timeframe.
Is the database good for thought leadership targeting?
It can provide possible leads, but it is not reliable enough to use as a ready-to-send targeting database. Verify recent coverage, affiliation, and contact details independently.
Do I need a massive database for thought leadership?
No. A focused list built from current bylines and relationships is more useful. Import that list into PitchFriendly for outreach and tracking.
Can different executives have their own lists?
Yes. Create and maintain separate lists for each expert with their specific beats and relationships.
Ready to elevate your thought leadership?
Start building strategic media relationships today—no credit card required.
Used by PR teams managing executive visibility and expert positioning