Reporter leads, with clear limits
Built-in search can give PR teams a starting point for research. The database has incomplete coverage and contact data, so bring your own list when possible and verify every lead before outreach.
No credit card required
- Supplemental
- Role in the outreach workflow
- Incomplete
- Coverage and contact details
- Required
- Independent verification before sending
Use the available context as a research lead
Some records include publication, beat, article history, and outlet affiliations. Availability and freshness vary.
Validation and confidence signals can help prioritize manual checks. They do not establish that a reporter, affiliation, or email address is current.
Verify before outreach
The built-in records are leads for the list you will actually use.
- DiscoveryUse search, beat matching, and similar-reporter suggestions to generate possible contacts.
- Coverage contextReview article history when it is available, then confirm recent work at the publication.
- Affiliation cluesTreat listed outlets and freelance indicators as clues that require a current source.
- Uneven recordsExpect missing, stale, or thin profiles, especially outside well-covered publications and topics.
- Validation signalsUse confidence scores to prioritize checks, not as a guarantee that an address is correct.
The database should not be the reason you buy PitchFriendly.
PitchFriendly’s useful core is affordable outreach for PR teams. Bring a trusted list, or verify any built-in lead against current first-party sources.
Practical resources
Turn reporter research into a focused list
Bring your list and run the outreach
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