Reporter research
Built-in records can supply unverified leads, but coverage and contact data are incomplete. Bring a trusted list or verify each result independently.
Run startup media outreach from your own inbox.
PitchFriendly helps a lean startup team turn a researched media list into personalized outreach, schedule launch-day sends, and track responses. You keep control of the story, recipient list, and final message.
No credit card required. Send one complete pitch during the trial.
- CSV · XLSX
- Bring a researched media list
- Gmail · Outlook · SMTP
- Send through your own account
- $25/mo
- Pro with three team members
A focused workflow makes a small PR team useful fast
Start with an existing media list from a PR partner, advisor, or your own research. Then connect the list directly to personalized email, follow-up status, and coverage tracking.
Define the story
Keep the announcement, supporting facts, spokesperson, and timing together under one client and pitch.
Research the fit
Use recent bylines and first-party profiles to confirm each reporter's topic, outlet, and contact route.
Import the list
Bring a CSV or XLSX file, merge duplicates, and choose the right contact address.
Personalize the email
Use merge fields for repeated details, then edit the messages that need individual context.
Control the send
Schedule a coordinated release or stagger delivery from Gmail, Outlook, or a custom mail account.
Track the response
Use open, reply, and coverage status to decide who needs a relevant follow-up.
The founder or comms lead remains the sender.
PitchFriendly works through the team's email account, so reporter replies arrive in the inbox where the relationship continues.
Launch timing stays under the team's control
Schedule pitches by date and time, including staggered delivery. Track opens and replies as the announcement develops.
Segments let the team separate opened, replied, and quiet contacts before sending a follow-up. Activity history helps prevent a founder, marketer, and outside PR partner from contacting the same reporter independently.
Startup outreach needs reliable research and clean limits
PitchFriendly supplies the outreach operation after you have researched the list. It does not substitute for a dedicated media database, communications strategy, or editorial judgment.
Message control
AI subject and pitch suggestions support the draft. A person chooses the language, recipients, and send time.
Agency handoff
Roles, privacy controls, shared lists, and activity history support work with an outside PR consultant or agency.
Portable lists
Import existing contacts and export updated lists. The startup can keep its research when responsibilities change.
Startup PR questions have practical constraints
Choose the tool based on who will research, write, send, and follow up.
Can a founder use PitchFriendly without a PR agency?
Yes. The workflow is self-serve and the trial requires no credit card. The founder still needs a clear story, relevant evidence, and time to research and personalize outreach.
Can we import a media list from an advisor or agency?
Yes. PitchFriendly imports CSV and XLSX press lists and exports list data for later use.
Does PitchFriendly include a ready-to-send media database?
No. The built-in reporter database has incomplete coverage and contact data. Use it only for possible leads, then confirm current work, outlet, and contact details before sending.
Does AI send pitches for us?
No. PitchAssist suggests subjects and draft revisions. A person reviews the copy, selects reporters, and controls the send.
Will PitchFriendly guarantee press coverage?
No. PitchFriendly organizes research, pitching, follow-up, and results. Editorial decisions remain with each reporter and publication.
What happens after the free trial?
Pro costs $25 per month and includes three team members. Each additional member costs $10 per month.
Run one complete startup pitch free
Connect an inbox, build or import a list, and test the workflow. No credit card required.
No credit card required · Trusted by PR teams for 10+ years